Right Mortgage®

The Right Mortgage® educates the consumer about how mortgage features affect rates and allows them to select the features and priviledges that they want when building their own mortgage.

Consumer Message :

1. Provides the consumer with choice and good     counsel and competitive rates when building their     mortgage
2. Choose the features the consumer needs
3. Pay only for what consumer needs
4. Rate is up to the consumer

RightMortgage® Features:

1. Easy to use calculator demonstrating the     benefits and immediate impact on the mortgage     rate
2. A Top Level service model for our agents
3. Branded mortgage statements

Opportunities:

1. MFL RightMortgage® added to the Fiscal Agent     listing
2. Media Branding
3. Other products

Process:

1. Easy to use RightMortgage® calculator that     shows the interest rate reduction for immediate     impact!
2. Deals are easily identified with an insert     (copy/paste) from the RightMortgage™ calculator     and would include desired payment frequency     and features

Broker Benefits:

1. Acquire and retain more customers
2. Earn more money
3. No in-branch sign up
4. Differentiation