Smart Mortgage™

The Smart Mortgage™ shows the consumer how to save money by paying the least amount of interest or using the Smart Mortgage™ to achieve their financial or lifestyle goals.

Consumer Message :

Provides the consumer with tangible means of accomplishing their personal goals.

1. Home ownership
2. Reduction in interest paid
3. TBD-Funds for purchases or investments, i.e,     vacations, university expenses, renovations,     RRSP, RESP, etc.
4. TBD-Funds for TFSA

Smart Mortgage™ Features:

1. Easy to use calculator demonstrating the     benefits and immediate impact
2. Mortgage payment is adjusted at time of advance     with no impact to clients amortization, in the     event they want to re-extend
3. Add a savings account with each mortgage
4. Product line-up to include those currently offered
5. Create a Top Level service model for our agents
4. TBD-Branded mortgage statements (future)

Opportunities:

1. Add B2B SmartMortgage™ to the Fiscal Agent     listing
2. TBD-Selling of high yield deposit accounts

Process:

1. Easy to use SmartMortgage calculator that     shows the interest reduction or accrued savings     for immediate impact!
2. Deals are easily identified with an insert(copy/paste) from the Smartmortgage calculator and would include desired payment frequency and amount

Broker Benefits:

1. Acquire and retain more customers
2. Earn more money
3. No in-branch sign up
4. Differentiation